I have been participating in the arts as far back as I can remember. My interest in color and design has helped guide my design process. As a digital media artist my work is oriented towards brands and their product designs. I enjoy creating attention grabbing designs that help mold companies’ values, brands, and images.
By designing with my aesthetics and those popular in the design space, I can convey stories, evoke emotions, and drive consumer engagement. With an understanding of market dynamics and consumer behavior, I look at each project with a strategic mindset, seeking to combine my artistic vision with the brand and their consumers preferences.
I have had experience with creating real social media posts for various companies and platforms. This experience has enabled me to see a wide variety of design styles and what differences there are between brands. From there I have created my own brand identities, personas, positioning, and values and designed products around these characteristics.