In this redesign, we focused on the Gold Leaf Challenge page. Before we began our designs, we made some observations of the current webpage and its layout. We noticed that the Gold Leaf Challenge’s logo is not prominent on the page, this is one thing we added to our redesign in order to enhance brand identity and cohesion. We also added an accordion style navigation for the featured benefits of the Challenge, this reduces the amount of copy on the page, reducing fatigue and improving navigability of the page. Additionally, this is proposed in other areas of the site, using it in multiple places increases identity, and users know how to use this navigation. We also changed the button links on the right side of the page. We observed that these buttons have their own style. In our redesign, we used the same theme and colors featured in the overall brand identity, creating a more cohesive experience. Changing these aspects of the page increases the user experience while preserving the content presented on the original page. 

Before

After