Mackenna – Artist Statement

I have been partaking in the arts as far back as I can remember. My interest in color and design has put me where I am at today in my work. But as a digital artist my current designs are oriented towards brands and their product designs. I enjoy creating designs to better help mold the company’s value, brand, and image.

With the ability to be able to design a product and the packaging all in one space I feel as though my ideas are able to flow unanimously. Having my ideas become a reality in a digital way allows me to use the expertise I have received from prior courses to capture a consumers attention and portray that brand.